A surprising thing happened last weekend in Rwanda, when Nigerian music legend, 2face Idibia, got treated like an unknown artiste with only 50 people turning up for his concert.
This poor attendance is said to be attributed to poor management by the event organizers who failed to create the necessary publicity to convince the people to turn up in mass for the concert.
The scantily attended event was made possible by Belinda Umurerwa, the owner of the event organizing company, Kigali Entertainment Promoters. Many blamed them for poor timing of the event.
This concert is a reverse of what happened during the Hypertek Digital supremo previous visit in 2006 which received a massive turn up from fans and lovers of good music in the country.
The Show which was scheduled to kickstart at exactly 6:00pm, started 4-hours late as a result of lack of audience to grace the seats at the event arena.
According to New Rwanda Times, the "African Queen" famous singer, came on stage at about 11:30p.m, which was after several hours of dialogue between his management and the organisers of the show. He immediately apologized to the few who made it to the show, promising to deliver “unique” performances
— The New Times (@NewTimesRwanda) 26 September 2016
"Hello Kigali. I know you’re very few but we don’t want to talk about whatever happened. I am going to do a unique show for you who managed to come," - he said.
Rwandan press, said the show which would have been a success failed due to the organizers inability to adequately promote the show.
Few Rwandan fans took to social media to vent their anger towards the Management for making the event a failure. Read their tweets below:
Poor management at #2Face #Kigali concert....He is a king of flop!! Lowest turn up ever, 50 revellers showed up. DAMN..... pic.twitter.com/csTqmAJwcg— Murungi Sabin (@murungisabin) 24 September 2016
Okay let's say... 2face Idibia's concert in Kigali pulls a crowd of about 50 revelers— Athan Tashobya (@AthanTashobya) 26 September 2016
LMAO @AmEugeneAnangwe @Fionambabazi1 @FloraKaitesi https://t.co/woBWGlCfQo